“E” or “Everyone” rated movies are becoming popular along with the growing demand for personalized, edited movies for
private family viewings. There is a very good article I uncovered that was written in March 2004 regarding the personal movie-editing concept (e.g. Clearplay) and why this sort of thing is hugely popular among families for their own PRIVATE VIEWING only.
WARNING:
12 pages long but chockfull of useful technical and legal questions and answers.
What Hollywood is not thinking (and people who scream bloody murder about Clearplay and other similar companies) is that this editing tool can only increase the number of video sales. This can only mean more money for Hollywood. And Hollywood loves money.
Parents oftentime face a dilemma on buying or renting a movie. Whether it’s PG, PG-13 or R-rated movies parents are unsure of the type of questionable content in a movie or when it will pop up while watching it. This could pose a thorny problem of wanting to gather around a television with their popcorns and drinks, and kids in tow. A family setting. With ClearPlay, for example, parents can now have a choice in controlling certain objectionable contents.
Steve Hiner, a parent, makes a good point regarding the editing of DVD movies for their own
PERSONAL FAMILY VIEWING:
Take the little known film Shrek. Great movie. I absolutely love it. My kids would love it. Unfortunately they use some language in it that I'd rather not add into my kid's vocabulary. Lest you think "Shrek was totally clean" the word "damn" occurs at least 5 times in the background music as well as a smattering of other less offensive words. I know because I'm the guy that added the masking to that part of Shrek.
If I want to take my copy of SpiderMan and create a mask for it in MovieMask Designer why is that a problem? How can that possibly violate the copyright of the original movie makers? Would you honestly argue that I was violating copyright when I used the DVD remote to let my kids watch certain parts of SpiderMan? Was it a violation for me to hit mute when I knew someone was going to cuss? Should remote controls be outlawed because they allow us to experience media in a way other than the original form?Next time you're channel surfing I suggest you don't. If you see part of a show and decide you don't want to watch it then change channels you must have just violated the copyright of the first show - that director intended you to watch the whole stuipd show, how dare you edit out the entire end of the show!
And lo and behold, Shrek is a PG-rated movie. Who knew the word “damn” would appear that many times? Is this not a children movie as well, even though many of the skits involved could only be understood by older children and adults? Now, lest you think that Disney was marketing this movie aimed mostly at adults, you’re sorely mistakened as you can see in the
eBay results.
Eventually the contents in the second Shrek movie called “Shrek2” have gotten even more questionable according to certain family-oriented groups noting the cross-dressing character, Pinocchio lying about wearing women’s underwear and certain language all under the guise of a "kids-friendly-rating.”
According to
one study regarding children’s exposure to questionable materials and the effects.
“Children's exposure to violence, sexual themes, profanity, and the depiction of substances in movies remains a source of parental and public health concern. However, limited research quantifies the correlations between movie content, ratings, and economics or addresses the issue of ratings "creep."
Parents and physicians should be aware that movies with the same rating can differ significantly in the amount and types of potentially objectionable content. Age-based ratings alone do not provide good information about the depiction of violence, sex, profanity, and other content, and the criteria for rating movies became less stringent over the last decade. The MPAA rating reasons provide important information about content, but they do not identify all types of content found in films and they may particularly miss the depiction of substances.
One company called “
MovieMask” which is similar to ClearPlay, allows consumers to “select incrementally their own comfort levels in terms of violence, language and adult content.
[For example,] [v]iewers can retain violence, but tone down sexual content," thus changing an R-rated film "into a G-rating or anything in between." To create a "Movie Mask," Trilogy's technicians "scan films frame-by-frame, [using the film's time code to] create templates, or 'masks,' that skip [or augment] certain frames depending on the viewer's choice." Like ClearPlay, MovieMask offers broad categories of content filters ("Language," "Violence" and "Adult Themes"), which its users can control; MovieMask allows viewers to further manipulate these categories by choosing among four "ratings" that adjust the film's content to suit viewers of various ages. Once a consumer purchases and downloads the "MovieMask Player," her computer scans the Internet each time she inserts a movie into her computer's DVD drive, to determine whether a "mask" exists for that film. If a "mask" is located, a menu pops up and asks whether the viewer wants to reduce the rating of the movie. One click accomplishes this task. The software plays along with the movie [and the mask] remov[es] the objectionable parts but leav[es] the DVD unaltered.
Each movie requires a custom mask; if the mask isn't already loaded on the [computer], the software will automatically use the Internet to grab a mask from an online library created and maintained by Trilogy. Thus, MovieMask is even more interactive than ClearPlay.
First, its default presumption is that the viewer wishes to view an unedited film, unless and until the viewer applies specific filters. Second, the viewer must repeat this "masking" process each time she views a film.
MovieMask's editors have created nearly 600 "masks," which are functionally identical to ClearPlay's "filters"-with two significant exceptions. First, in addition to skipping and muting certain scenes, MovieMask's additive technology can "produce[] graphics on the TV screen to mask out naughty bits," or insert voiceovers into the original film, thereby altering either the on-screen image or the dialogue but leaving the rest of the scene in place.
For example, "[t]he mask for 'Titanic' tastefully dresses Kate Winslet in a corset as she poses for a drawing, removing the nudity but leaving the scene [otherwise] intact." Similarly, in the "masked" version of The Matrix "guards [are] riddled with cartoon-like splashes [of green goo] instead of blood-splattering bullets." Other masks transformed a swordfight in The Princess Bride (PG-rating) into a light-saber battle, and synchronized Jack Nicholson's lips in A Few Good Men with a voiceover that substituted "you funny people" for a far more colorful rant.
In fact, MovieMask's additive CVP technology can do far more than shield nudity, language, and violence, or "make a New York skyline resemble Tokyo." Trilogy has explored other commercial uses for MovieMask and purportedly has "inked a deal with a product placement company to digitally insert graphics-cereal boxes, soda cans, Bibles-into films, possibly even tailoring the images for regional audiences."
However, MovieMask is presently out of business and “Skooby” (owner) explains why on September 28, 2004:
Dear Friends,
We regret to inform everyone that we can no longer be able to provide MovieMask or TVG Vision as a service. We sincerely thank everyone for all that they have done, we appreciate and with our hearts in our hands thank you.
This is due to licensing issues, that we are unable to proceed currently. This hurts us deeply, mainly because our DVD product line looks very promising. Hopefully as time progresses doors will be opened, and we will be able to bring this much needed technology to families that are waiting for this service.
Warm Regards,
David “Skooby” Clayton
According to the
article as of March 2004,
Over the past five years, this mom-and-pop endeavor has evolved into big business. Presently there are more than ten companies offering edited movies in various media formats both in stores and via the Internet;" what began as a Utah phenomenon now reaches consumers in all fifty states.
This is big business and will only get bigger over time. The
ClearPlay concept is not the end but a beginning on consumer’s right regarding content control of movies for personal family viewing. What’s more, it would be a win-win situation for Hollywood since they can generate more sales while families have editing control over contents for their personal viewing pleasures. Both sides are happy. Both sides win. Unfortunately, it’s Hollywood that’s being stubborn and anybody else who sides with Hollywood.
All the more reason to have a movie-editing tool such as Clearplay to help weed out unwanted contents in movies (especially PG-rated movies). Editorial control by parents with kids provide a source of peace of mind in a family gathering scenario. There is nothing illegal about parents wanting to have editorial control over a movie’s content but rather a source of responsibility on making sure their children do not watch or hear unnecessary contents when Hollywood has a history of sneaking in such contents despite the innocent rating of PG (or even a "G" rating in some cases.).
There are two parents...those who will let kids watch all kinds of filthy trash without even ascertaining the age-appropriateness for kids, and then you have responsible parents who try and screen movies because they know of Hollywood's sneaky disposition to slip in questionable contents in a movie.
Responsibility boils down to the parents with kids whether they all sit down and watch a movie together or not. And for those without kids, you might want to keep your opinions to yourselves if you cannot respect the parents' wish.
And maybe one day parents will have content control on movies bought for private viewings where parents can superimpose somebody else's face (oh, say Bill Clinton for example) over
Sith's. That way children will be able to understand exactly what "evil" is all about.
If you didn't have any humor by the time you read this....lighten up.